The Impact of Alt Tags on User Experience and Conversions

It is widely accepted that images are paramount for creating engaging content online. Whether it is a blog post, social media post, or product page on an e-commerce site, images help to grab the attention of visitors and provide them with a better understanding of the content or products being showcased. However, not everyone can view images in the same way, which means we need to provide alternative information to ensure all users can effectively consume the content. This is where alt tags come in.

What are Alt Tags?

Alt tags, also known as alternative text or alt attributes, are HTML attributes that provide alternative text for an image. The purpose of an alt tag is to describe the image to users who may not be able to see it, or to provide additional context for those who can see it.

For example, if an image of a red apple is being used on a website, the alt tag could describe it as “A close-up image of a red apple.” This would allow someone using a screen reader to understand the content of the image, even if they could not see it. Similarly, if the image was not loading due to an internet connection issue, or the image was removed, the alt tag would still provide some context as to what was supposed to be there.

How Do Alt Tags Impact User Experience?

Alt tags play a vital role in ensuring that users with disabilities, such as vision impairment, can still access the content of a website. Alt tags Without an alt tag, a screen reader would not be able to convey information about the image to the user, making the overall user experience feel incomplete or inadequate.

However, alt tags are not just essential for users with disabilities; they can also improve the user experience for everyone. Users typically scan a website’s content before deciding to stay or leave, and images play a critical role in this decision-making process. Alt tags that accurately describe the image can make it easier for users to understand the content and determine if it is relevant to them. This improves the overall user experience and can increase the likelihood of the user converting or engaging with the content.

How Do Alt Tags Impact Conversions?

Alt tags are often overlooked as a potential conversion optimization strategy. However, they can actually improve the chances of users converting by providing additional context and information about the product or service being offered.

For example, if an e-commerce site is selling a new line of shoes, the alt tags on the product images could describe the color, style, and unique features of the shoe. This would help users to get a better understanding of the shoes and the benefits of purchasing them. Additionally, this information could be used as a selling point in the product descriptions or marketing materials.

Alt tags can also improve the SEO of a website, which can indirectly impact conversions. Search engines use alt tags to better understand the content of a website and to determine the relevance of the content to a user’s search query. By providing accurate and descriptive alt tags, a website can increase its chances of ranking higher in search results, which can result in increased traffic and conversions.


Alt tags are a critical component of creating an accessible, engaging, and effective website. They provide context and information to users who may not be able to view or understand the images, improving overall user experience, and increasing the likelihood of conversions. By taking the time to create accurate and descriptive alt tags, website owners can ensure that their content is accessible to all users, and ultimately improve the success of their online business.